Point of Purchase

Castart Studios provides to retailers, at no charge, two forms of merchandising materials;

Most items are accompanied by an attractive descriptive tag that can be displayed outdoors. One side of the tag provides readers with a description of the piece (many include a brief story), the other side describes the artist’s biography. We find these tags really help to sell pieces, as items become more than just a garden ornament.

Also we supply, at no charge, a range of 5”x 7”, full colour, PVC Point of Purchase shelf-talkers. These attractive ‘silent salesman’ can be displayed outdoors and are designed to support the product line in the following ways;
- Some list the key selling features of the product (e.g. pieces can be left outside)
- Some show other pieces in a category range (e.g. available birdbaths)
- Some explain a particular category (e.g. the history and cultural significance of Japanese lanterns)
All photographs are shot in-situ thus providing final location ideas for the consumer.
A limited number of shelf-talkers are also available in French, for PQ retailers.

New Product tags for 2012

Click Here to view pdf

Castart Studios also offers a number of other programs designed to support the retailer. These include;